Who is Doe Deere?

Do you know the name Lime Crime? If you don’t then you’ll hear it today! Lime Crime is he name of a cosmetic company that houses cruelty free, all natural lip and eye products that are of the most beautiful shades/palettes of color. The mastermind behind this company is a young Russian woman who was raised in the great New York City, New York named Doe Deere.

Deere’s idea behind her products is not the traditional use of covering up imperfections but to use as a way to express ones self. Her products were created in hopes to build self confidence of women so they will use the freedom to wear any color however bold and bright. Deere began her journey creating an e-bay account to sell her DIY products. Just four years later she launched her cosmetic company. Any product that is sold by Lime Crime is personally tested by Doe. As she has stated herself, she must live it and feel it before she can begin to sell it. Lime Crime is one of the first cosmetic companies solely online. Because of this, Doe created the ‘on-lip’ look where her products are actually on a model and not just on a blank piece of white paper. This is what captured the consumers to her pictures/products.

Doe Deere is a woman that encourages other women to go for their dreams. Being an entrepreneur herself she wants to tell women to follow their gut, not to be discouraged and don’t give up. For years, the idea of launching her own company was just that, an idea. But after years and years of switching jobs she realized she could only be true to herself and to her passion of creating products she loves and wants to share with everyone. She is a woman who has success and has had failure, but still keeps up her hard work and dedication. In 2014, Lime Crime had a horrible experience of a security breach. The site was hacked and unfortunately, there were some customers that had their information stolen. This didn’t deter Doe from continuing on though. She did everything she could think of to inform her customers the steps she was taking to make sure it didn’t happen again. Doe hired more customer care help to make sure her customers were taken care of and any questions where answered at any time including on social media and teamed up with security experts as long as with companies Norton and Trustwave. In the end Doe only came out stronger from her experience. Her biggest influence is her partner in crime, her Husband, who has been a part of her life for 16 years and as the President of Lime Crime they are working together to create new and amazing products.

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Desiree Perez & The Tidal Wave



Jay Z, American rapper has been in the business since 1986. As his success and his wealth grew to over $650 million, he decided to put some of his money into the business industry. Desiree Perez, also known as Des, and her husband ,Juan ‘OG’ Perez are close friends and trusted associates of performer Jay Z. Des Perez is a business partner in Jay Z’s ROC Nation Sports. Perez, a friend for more than 20 years, has been in business with Jay Z for over 10 years. She is part of the Hova Circle of Influence that is associated with Roc Nation. Although Perez is not technically an employee at Roc Nation, not an agent, she does have some play a behind-the-scenes role in Jay Z’s business affairs. It was her being married to Jay Z’s long-time business associate, Juan Perez, that had given Mrs. Perez the chance to help with Jay Z’s business deals. Her husband is the president of ROC Nation Sports.


Roc Nation, founded by Jay Z in 2008, is a entertainment company that handles talent, its own record label, music, film, and television. In 2013, Jay Z founded the sports section of ROC Nation. Des Prerez is a business partner for the ROC Nation Sports who has hired Michael Yormark of the Florida Panthers to be the president and CEO. Getting her business sense from her father, Epifiano Gonzalez, who owns 50 percent of Las Vegas’ 40/40 club, Perez also works for Rihanna’s management team. Des Perez also negotiated the Beyoncé Formation stadium tour. Des Perez had a hand in Rhianna’s Samsung deal. Samsung has a new webite called Antidiary that can be accessed through their mobile phone. Antidiary is also the name of Rhianna’s latest album that Samsung wanted to use to promote in conjunction with their new website.


By 2014, Jay Z created Tidal, a subscription music streaming service. Des Perez, who has run the company when it was known as SC ( Sound Cloud) Enterprises, arranges for Tidal to represent the music of many five star performers. She has a reputation for being a very tough negotiator. The New York Times nicknamed Des Perez Babe Ruthless. Tidal has been known for playing the rock music from the 1970s to the present. They are considering only offering present day music and what appears to be the next trend. There is an app available from Tidal.


Doe Deere Reminds Us Which Beauty Rules We Can Break

Fashion is an ongoing process of personal discovery. Over the years, many people have come to realize that part of this process is learning how to break fashion rules and become more adept at creating a look that is theirs and theirs alone. Someone who has done much to help show how it is possible to help us to discard such long-standing fashion rules is fashion expert and business entrepreneur Doe Deere. In an article in Bustle Deere reminds us that fashion, like many other kinds of artistic expression, is an art that has rules that can be broken.

For example, we are often told that we should not wear a bold eye while wearing a bold lip at the same time. Doe Deere reminds us that this fashion rule does not need to apply in all circumstances. Another common fashion rule that Deere likes to break is the rule that we shouldn’t wear too many colors at the same time. As Deere has helped demonstrate, this rule need not apply when considering one’s personal fashion style. Fashion experts have also told us not to wear too many patterns at once.

As a fashion expert, Deere is also a customer. She loves to buy hose and patterned tights and then wear them with open toed shoes. She tells readers in the Bustle article that they can also use this technique to great effect when they are planning an outfit. Her work on her cosmetics site, Lime Crime, has many great pictures showing how tights can be mixed with open toed shoes and still look really great. Another alleged rule that she has shown can easily be broken is the rule that you only wear neutrals if you choose to color your hair brightly. As she has demonstrated on her site, it is easily possible to have a great look with lots of color even if you have picked out a bright and vibrant hair color.

Deere also talks about other kinds of fashion rules that have been set up over the years and then been repeatedly broken. One such rule is the notion that you have to look your age and dress for it. Her playful fashion sense has helped to show this rule can and perhaps should be discarded. The pictures she posts on her site of her own timeless and ageless fashion style are pictures that show off stylists such as Betsy Johnson who have embraced such ideas rather than more hard and fast rules. Deere also helps remind us that in today’s age, you can wear what you like no matter where you are in many cases. She likes to shop in her collection of fashion gowns rather than choosing to save them for a special occasion such as a fancy ball.