The Aspire is a 238-room apartment building that is in New Brunswick, New Jersey, just seconds from the New Brunswick train station. The building is also right next to the Robert Wood Johnson Hospital System and the Children’s Cancer Institute. The building was formerly known as the Ballantine Brewing Company and it has kept its nineteenth century feel, as promised.
Residents can enjoy numerous amenities including a rooftop deck that has places to barbeque. The parking garage is attached to the building and has an elevator that connects to the lobby where there is a doorman 24/7. Residents can enjoy the fitness center and yoga room as well as tons of individual spaces for storage. There is also an inside storage for bikes any resident who wishes to use it. The surrounding area also offers unique restaurants, places to shop, and a lively nightlife.
The Aspire was built by Boraie Development and a local to the area, NBA star Shaquille O’Neal. The two spent $60 million on the project and it is the first tall apartment building in the city in over 50 years, see crunchbase.com.
When Shaq lived in the area, it was the 1970’s and he had to keep himself busy to stay out of trouble. The two places he frequented the most were the Boys and Girls Club and a local movie theater. Shaq also had a hand in fixing the movie theater, now the CityPlex12 on Springfield Avenue in Newark. The joint venture cost $7 million and it was completed in 2012.
According to patch.com, Boraie and Shaq met in 2005, introduced by Shaq’s uncle who lives in the area. However, they also have several other projects in Atlantic City that includes a movie theater, a housing complex, and retail shopping. Shaq trusts Sam Boraie, the vice president of the company, to make most of the decisions regarding the developments, but does help in the planning stages.
The Boraie family is not new to New Brunswick. They have built over one million square feet of rental space in the past decade, most of it in New Brunswick. Boraie has also given over $312,420 for political contributions in the state of New Jersey since the 1980’s.