Jay Z, American rapper has been in the business since 1986. As his success and his wealth grew to over $650 million, he decided to put some of his money into the business industry. Desiree Perez, also known as Des, and her husband ,Juan ‘OG’ Perez are close friends and trusted associates of performer Jay Z. Des Perez is a business partner in Jay Z’s ROC Nation Sports. Perez, a friend for more than 20 years, has been in business with Jay Z for over 10 years. She is part of the Hova Circle of Influence that is associated with Roc Nation. Although Perez is not technically an employee at Roc Nation, not an agent, she does have some play a behind-the-scenes role in Jay Z’s business affairs. It was her being married to Jay Z’s long-time business associate, Juan Perez, that had given Mrs. Perez the chance to help with Jay Z’s business deals. Her husband is the president of ROC Nation Sports.
Roc Nation, founded by Jay Z in 2008, is a entertainment company that handles talent, its own record label, music, film, and television. In 2013, Jay Z founded the sports section of ROC Nation. Des Prerez is a business partner for the ROC Nation Sports who has hired Michael Yormark of the Florida Panthers to be the president and CEO. Getting her business sense from her father, Epifiano Gonzalez, who owns 50 percent of Las Vegas’ 40/40 club, Perez also works for Rihanna’s management team. Des Perez also negotiated the Beyoncé Formation stadium tour. Des Perez had a hand in Rhianna’s Samsung deal. Samsung has a new webite called Antidiary that can be accessed through their mobile phone. Antidiary is also the name of Rhianna’s latest album that Samsung wanted to use to promote in conjunction with their new website.
By 2014, Jay Z created Tidal, a subscription music streaming service. Des Perez, who has run the company when it was known as SC ( Sound Cloud) Enterprises, arranges for Tidal to represent the music of many five star performers. She has a reputation for being a very tough negotiator. The New York Times nicknamed Des Perez Babe Ruthless. Tidal has been known for playing the rock music from the 1970s to the present. They are considering only offering present day music and what appears to be the next trend. There is an app available from Tidal.