How Dan Bethelmy-Rada Ensured an Authentic And Wholesome Environment In His Country

Due to the need for accessing a natural product, Dan Bethelmy-Rada decided to establish a company known as RAW in his country. It would help many consumers to get the products at affordable rates without traveling the other states. Since the products would impact less on the environment the management of the company ensured that the products would be fully sustainable.

The formulas used in the business

Dan Bethelmy-Rada insisted that the ingredients used in the manufacture of the products relied on various aspects. For instance, the management of the company ensured that there is an active approach when handling the products. Thus, after gaining trust among multiple people, it would be easier to provide unique environmental credentials among the individuals in the country.

With an analysis of the natural, highly biodegradable, and useful products, it would be easier to convince the consumers to purchase them easily. Dan has made sure that the company produces products that range from Moroccan volcanic clay, Bolivian quinoa husk, and the Bulgarian Coriander. Through them, it is easier for consumers to trace various sources of suppliers.

The life cycle of the manufacturing companies

By analyzing the life cycle, the management of different companies can determine the specific products that they want to manufacture. Among them involve conditioner bottles and shampoo. Besides, they make products from sources such as seaweeds, fungi, and honey. During the analysis, it was discovered that 70% constitute the brand’s products while the remaining ones constitute 98%.

The company’s top priority

Before securing success in business, Dan Bethelmy-Rada and his team accomplished a lot of hurdles in their lives. For example, they ensured that they met their goals through the costs initiated on particular products. Through the entailed huge investments, they introduced ways which were valid on formulation and packaging.


Moreover, the team used their time well so that they could produce all the relevant products in the market. For example, they sourced an excellent version of clay so that it could not contaminate during transportation. Hence, it became easy for the company to launch the products since it was sure of its expectations.

How Evolution of Smooth Is Transforming The World of Affordable Beauty

The act of advertising eye shadow, mascara or lipstick can be a rather flashy affair. When most consumers, particularly female consumers, see advertisements for beauty products the overwhelming majority of those advertisements have to do with some kind of new lip color or a foundation that claims to revolutionize the way that foundations work. The place that lip balm has in our collective consciousness, however, can seem a bit more laid back and low key.

Many people would probably guess that the business of selling makeup is a lucrative one. They might not, however, realize that the business of selling lip balm to help people keep their lips free from becoming chapped or dry is also incredibly lucrative. Perhaps no company has proven how much potential there is for growth in the world of manufacturing and selling lip balm than the very new and the wildly successful lip balm brand Evolution of Smooth, which is also known as EOS lip balm. While many entrepreneurs have probably asked themselves how they can innovate upon existing technologies or software very few entrepreneurs in the world of beauty had asked themselves how lip balm could be innovated. Fortunately for consumers the founders of Evolution of Smooth did.

While most brands that manufactured lip balm had not changed their approach to product development for decades EOS lip balm took advantage of the opportunity left by the competition and totally transformed the industry’s conception what lip balm could look like. Their lip balm comes in vibrant round spheres that set them apart from their counterparts. As a result the company went from being a newcomer in the lip balm market to being a leader and trendsetter. Today Evolution of Smooth is worth $250 million, according to a report published in Fast Company magazine. It is selling so well that it has beat out industry stalwarts like Blistex and is second only to beauty company Burt’s Bees. EOS lip balm products are available online on eBay, website and