As we all know, Instagram is the place to be. And in May 2016 Lime Crime Cosmetics proved that by surpassing two million followers.
Doe Deere, the Founder and CEO of Lime Crime, is a pioneer when it comes to how cosmetics are being sold. Instead of showing colors on a blank piece of paper like most cosmetic companies do, she introduced the “on-lip” lipstick swatch that shows real colors on real lips.
Needless to say Deere is an internet savvy CEO. She’s creative and knows how to create unique and engaging content her audience will love. According to Deere, Instagram is yet another way for Lime Crime to continue to innovate in the world of ecommerce. She said the goal is to create the best possible interactive shopping experience for those who love makeup.
While most makeup companies use their Instagram account to constantly push new products, Lime Crime uses their account to create a fun and engaging community for their customers and fans. This is what separates them from the crowd.
If you visit the Lime Crime Instagram page you will see many of their posts are of fans who are wearing the products. Most of them use the hashtag #limecrime which helps draw even more attention to the brand.
Lime Crime is known as a cruelty free cosmetic brand. This basically means they don’t use animals to create nor test their products. By sharing a wide variety of looks on their Instagram page, Lime Crime hopes to inspire makeup lovers all over the world to be fearless and wear whatever makes them happy.
Lime Crime fans and customers are affectionately known as unicorns. Deere was quoted as saying, “We are always amazed by the looks our unicorns create with our products, and we love showcasing them.”
Photos of Instagram followers are also showcased on the Lime Crime website. This allows other fans to see how the products look in real life situations.
Deere believes its important for customers to get an idea of how certain products will look on them and Instagram is what makes this possible.
If you are a makeup lover and want daily tips and insight on all things makeup, be sure to follow the Lime Crime Instagram page @LimeCrimeMakeup.
About Doe Deere
Doe Deere was born in Russia and raised in the big apple. She is a self proclaimed unicorn and doesn’t believe in following the rules. In 2008 she launched Lime Crime Cosmetics with the goal of showing the world cosmetics can do more than just cover up imperfections.
In her opinion, beauty isn’t about what “looks best”. Instead she believes its about what feels right to you in the moment. To learn more about Deere and Lime Crime visit www.LimeCrime.com.