Luiz Carlos Trabuco Cappi: Bradescos Greatest President

This year, Luiz Carlos Trabuco Cappi will be stepping down from his position as the president of Bradesco Bank. He spent a huge part of his life working for Bradesco Bank, and he was only 17 when he was hired by the company to work as a clerk. Luiz Carlos Trabuco Cappi felt happy when Bradesco Bank hired him in his teenage years. He said that it was his dream to work with the largest bank back then.

Another reason is that he was born in Marilia, the same city where Bradesco Bank was founded more than 90 years ago. Working as a bank clerk, Luiz Carlos Trabuco Cappi only had a small responsibility back then, assisting the customers with their requests and checking their financial information. He had the idea to get promoted so he can reach the higher offices of the company, so he showed his superiors that he deserved to be given a promotion and worked hard. He was later promoted to different positions within the company until he was named as the president.

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Under the leadership of Luiz Carlos Trabuco Cappi, he made sure that the employees working for Bradesco Bank will be treated right. He reformed some of the company policies, and made it more employee-friendly. Another legacy that made Luiz Carlos Trabuco Cappi one of the greatest presidents of the company is his effort into pushing back Bradesco Bank as the top bank in Brazil. In the past, Bradesco Bank is able to secure billions worth of assets, and they have so many investors who continuously pouring out investments for their advantage. However, with the merging of Banco Itau and Unibanco in 2009, Bradesco Bank was left behind and they fell from the top spot. Luiz Carlos Trabuco Cappi thinks that he should be able to increase the assets owned by Bradesco Bank to regain the top spot, and for him to do it, he should start partnering with third-party financial firms.

Luiz Carlos Trabuco Cappi asked help from HSBC Brazil, and he offered the company a $5.2 billion payment if they would agree to his proposals. This is the highest-valued transaction in the history of Bradesco Bank, and Luiz Carlos Trabuco Cappi is determined to get the approval from HSBC Brazil. Negotiations lasted for months, and in the end, HSBC Brazil agreed to merge with Bradesco Bank. After the two parties signed the contract, the shares of Bradesco Bank instantly increased. Luiz Carlos Trabuco Cappi felt happy knowing that his effort is finally resulting in the changes that he had wanted for a long time.

After the acquisition of HBSC Brazil, Bradesco Bank continued to acquire smaller banks in Brazil, especially those who are operating locally. Luiz Carlos Trabuco Cappi changes the way Bradesco Bank deals with its problems, and he is hoping that his successor will continue his efforts for the benefit of Bradesco Bank. Octavio de Lazari Junior will be replacing Luiz Carlos Trabuco Cappi as the president of Bradesco Bank, and it will take effect in the first quarter of 2018.

Search more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco

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