EOS lip balm now has a new look, and it’s not what you might expect. It’s called the Crystal Lip Balm ($5). The brand has given up its signature look of being spherical and sleek. It is now a sleeker pyramid shape. A new fabulous container was also designed and introduced. Also, the balm is totally clear. But, it still hydrates just as well, maybe even better than the original.
The new EOS lip balm is completely vegan and wax-less. So, no more pasty mouth feeling. It is hypoallergenic and has a blend of coconut, shea butter, castor, sunflower oils, and avocado. The new flavors are Hibiscus Peach and Vanilla Orchid. Both smell great and are a good value for the money.
EOS, Evolution of Smooth, are all over fashion and beauty magazines (Allure). Seven years ago, these pastel orbs started popping up everywhere. Celebrities such as Christina Aguilera, Kim Kardashian, and Miley Cyrus were spotted with them. They have even taken over shelves in Target, Walmart, Walgreens, and other major retailers.
In an interview with Fast Company, insiders with EOS told the story of how it became the second best-selling balm in the country. It outperforms Blistex and Chapstick. And, is right after Burt’s Bees products. It’s no wonder everyone loves EOS. They come in pretty much any color or flavor imaginable. People even decorate them with rhinestones or cute stripes. There’s no doubt, the new Crystal Lip Balm will be a huge hit.