Desiree Perez Reinvents Tidal

Music streaming is a booming online business. A lot of money is generated from these businesses. However, Tidal has not managed to rake in the millions from this industry. The executive of the company, Desiree Perez, is on a mission to turn the tide in her favor. She has reiterated that Tidal is going to remain in the business for a while.

Emerging From a Crisis

The management of the company has gone through numerous changes but this has not dampened the spirits of its founder, Jay-Z. Although many expected Jay-Z to give up on Tidal, he has remained committed to the company even after the management leaders resigned and the membership numbers plummeted. Jay-Z with the assistance of Desiree Perez has worked towards the revival of Tidal which is now experiencing new membership and renewed interest from music fans across the globe.

Perez Re-Invents Tidal

While Shawn Carter is not familiar with all the tricks in the music streaming business, he has enlisted the right person for the job. He has always been right when it comes to selecting the right person for a particular task. In this case, Desiree Perez is the one who has helped him move from Hip Hop to music streaming.  For additional reading, click on this.

About Desiree Perez

Perez is good at what she does. She knows the way to finalize business deals that will be profitable for artists and the Tidal. She has a reputation as a fierce negotiator and is known for her role in negotiating the Rihanna Samsung deal and Beyonce Formation Stadium tour. She is a member of the Hova sphere of influence that features TyTy Smith, Jana Fleischman, Chaka Pilgrim, and her husband, Jay Brown. Her impressive track record is the reason she has gotten many people to sign up for Tidal. Click on for a related article.The company has now started making headlines with the garnering of several album exclusives from the likes of Beyonce, Rihanna, Kanye West, and T.I., who are also co-owners of the company. The Tidal app has now gained more popularity and this is partly attributed to the release of West’s album “The Life of Pablo“.  Check this on

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