The Power Of The Average Joe Over Businesses

A person with a grudge against a company has a great deal of power today, especially if they have a legitimate gripe and they articulate their complaint well. One negative review is damaging to a new business, especially when the owners are too busy building their brand to monitor their online reputation. When the Huffington Post featured an article about how one reviewer can take down a company, they did not mention that consumers are suspicious of a brand with all glowing reviews and not one complaint.

The average Joe can hurt a brand new restaurant, for example, with a negative review about the food, the prices or the service, because this review will keep other customers, who may have left a flattering review, away. While it is true that the majority of consumers use online reviews in their purchasing decisions, one unsatisfactory review out of twenty excellent reviews won’t hurt the average business, therefore it is essential for businesses to ask customers to share their experience with others online.

There is one way that the average Joe’s poor review may affect even a noted business; consumers will look for the same fault if they choose to patronize the business after reading the negative review. For example, a customer who complains about the lackadaisical service in a restaurant will have the next customers take note of how swiftly they received their meal, even if they were not in a hurry. Once consumers read a specific complaint in a review, the business has to ensure that the mistake is never repeated by providing faster than expected service. In this way, the average Joe has the power to both make or break a new business and improve established business.

Billy McFarland Explains the Genesis of Magnises

Magnises – which, to those uninitiated with the world of New York Cities’ businesses kind of sounds like a comic book villain. However, Magnises is one of the most unique up and coming independent businesses in the entire big apple, the reason why? – it’s uniqueness.

Magnises derives this uniqueness from its peculiar business model which allows members to present a small black card at any of its affiliated businesses (such as night clubs, bars, restaurants and other venues) at which point the card holder will then be granted a major financial discount.

Additionally, at certain of these aforementioned establishments, Magnises card holders will be afforded certain VIP benefits, such as the ability to access areas barred to the public as well as access to celebrities like Ja Rule and Rick Ross and business owners to aid in building your network and social platforms.

This might sound rather odd to business traditionalist, but the venture has been a stunning success. This then naturally begs the question – who came up with the idea and how did they come up with it? According to Forbes, The founder of Magnises is an unlikely one, a 24 year old technology entrepreneur named Billy McFarland. Billy McFarland is well known online for his creation and leadership of the beloved marketing and tech company, Spling (which he still operates to this very day).

The idea for Magnises – the card aspect in particular – McFarland explains, came from the realization that there were few things more prevalent in business interactions than credit cards.

The physical interaction, the holding of the card, the official, social and tangible nature of credit cards struck a chord with Mr. McFarland and thus he decided that it was the perfect avenue by which to launch his business. Currently, there are well over 6000 Magnesis card holders and hundreds of thousands of dollars generated – both for Mr. McFarland and for his clients – and that is the hallmark of a truly exceptional venture.

Securus Technologies: Keeping Families Connected

Having a loved one serving time is a very difficult time for any family. Not being able to see your loved one, especially during the holidays, is heartbreaking. Luckily, there is a way to include your loved one during your time apart.



Relying primarily on visitations at the correctional facility can be very stressful and time consuming, missing out on some of the most important moments for your family. What if I told you didn’t have to? I found a beautiful video on YouTube of a young child video calling his father on Christmas day. Even though the father is incarcerated, this child and this young father get to share Christmas day together and make positive memories. The little boy is just so excited to talk to his daddy and open his Christmas gifts. You can see the happiness and excitement in both the child and fathers and it is beautiful. From my perspective, this video instills a sense of hope and sends a powerful message saying “Even though we are apart, we can still be together.” Moments like these are possible with the use of Video Visitation technology provided by Securus Technologies.



Securus Technologies has went above and beyond by developing a simple, straightforward video visitation service to make seeing your loved one a breeze. Securus has been working for over 20 years to make inmate visitation a more pleasant and positive experience by utilizing modern technologies to keep you and your loved one connected even in these difficult times. Securus Technologies takes away the stress of scheduling visitations, missing work, having to drive to the prisons and wait in long, crowded lines by using web based solution that allows the corrections department to take visitations online instead of visiting on site. By utilizing video visitations, you are in control of the visitation process, all you need is a computer with internet connection and create a Securus Video Visitation account. You have the ability to schedule your visitations whenever and wherever you want so you know you will be able to see your loved one without all the hassles and struggles of on-site visitations.



Securus Technologies is rated A+ by the Better Business Bureau for its outstanding services and support in keeping you and your loved one close during your time apart. Let Securus Technologies help connect what matters in your life together and never miss out on some of life’s most beautiful moments again.



For more information on Securus Technologies, click on the links provided in the text for direct access to their website, products and reviews or go to Securus’s CrunchBase page for detailed information on the company’s history.

Who is Doe Deere?

Do you know the name Lime Crime? If you don’t then you’ll hear it today! Lime Crime is he name of a cosmetic company that houses cruelty free, all natural lip and eye products that are of the most beautiful shades/palettes of color. The mastermind behind this company is a young Russian woman who was raised in the great New York City, New York named Doe Deere.

Deere’s idea behind her products is not the traditional use of covering up imperfections but to use as a way to express ones self. Her products were created in hopes to build self confidence of women so they will use the freedom to wear any color however bold and bright. Deere began her journey creating an e-bay account to sell her DIY products. Just four years later she launched her cosmetic company. Any product that is sold by Lime Crime is personally tested by Doe. As she has stated herself, she must live it and feel it before she can begin to sell it. Lime Crime is one of the first cosmetic companies solely online. Because of this, Doe created the ‘on-lip’ look where her products are actually on a model and not just on a blank piece of white paper. This is what captured the consumers to her pictures/products.

Doe Deere is a woman that encourages other women to go for their dreams. Being an entrepreneur herself she wants to tell women to follow their gut, not to be discouraged and don’t give up. For years, the idea of launching her own company was just that, an idea. But after years and years of switching jobs she realized she could only be true to herself and to her passion of creating products she loves and wants to share with everyone. She is a woman who has success and has had failure, but still keeps up her hard work and dedication. In 2014, Lime Crime had a horrible experience of a security breach. The site was hacked and unfortunately, there were some customers that had their information stolen. This didn’t deter Doe from continuing on though. She did everything she could think of to inform her customers the steps she was taking to make sure it didn’t happen again. Doe hired more customer care help to make sure her customers were taken care of and any questions where answered at any time including on social media and teamed up with security experts as long as with companies Norton and Trustwave. In the end Doe only came out stronger from her experience. Her biggest influence is her partner in crime, her Husband, who has been a part of her life for 16 years and as the President of Lime Crime they are working together to create new and amazing products.

Follow her on LinkedIn and Facebook


Laidlaw’s Reputation at stake: Temporary Restraining Order Issued against the Company and Its Principals

In December 11, 2015, Relmada Therapeutics Inc., a pharmaceutical company developing chronic pain treatment therapy solutions confirmed the issuance of a temporary restraining order and an accompanying injunction enjoining Laidlaw and its principles, James Ahern and Mathew Eitner. The order which was issued by the District of Nevada’s U.S district court is to restrain the mentioned parties from continuing to propagate false and disingenuous proxy materials. The order was issued following a previous lawsuit which Relmada filed against the Laidlaw its principals’ dissemination of falsified information in an attempt to control Relmada.

While issuing the restraining order, the court found that the Relmada’s request was likely to succeed on the merits considering that the False Solicitation contained proxy material misstatement and omissions which could potentially make Relmada and its stakeholders suffer huge losses, especially if Laidlaw and its principles are not restrained from disseminating the misleading information about Relmada.

Laidlaw Is Used To Scandals

Apparently, this is not the first scandal that Laidlaw & Company is associated with: the company is reputed for regulatory laws non-compliance. The company is also famed for receiving unprecedented number of customer complaints, which it often ends up paying huge amounts of dollars in compensation. In fact, it is a wonder why the company has managed to stay in business given the number of cases that have been filed against it and the costs it has incurred in form of customers’ compensations.

Bottom Line

Going forward, Laidlaw & Company’s tainted reputation is likely to cost them a big deal, especially if they don’t learn from their past mistakes and put their house in order. There are already a plethora of negative reviews by their clients and former employees, some of them even swearing never to transact any business with the company again. The company’s status is even worsened by the fact that its principals are involved in most of the scandals. If they don’t do anything to avert their deteriorating reputation, the company will simply lose all its clients to its competitors.

The Services Provided by Cotemar SA de CV

Cotemar is a company located in Ciudad del Carmen, Campeche, Mexico. Cotemar is a 100% Mexican company that provides services to Offshore platform oil companies, with the primary client being Petroleos Mexicanos.

Cotemar was first established in 1979 and has been a reliable supplier of the needs of the offshore business community and is noted for its unswerving dedication always to be available for the needs of the customer.

Cotemar focuses on three primary areas of service:


Lodging and food services are provided on the drilling platforms and on board ships that are provided by Cotemar. The preparation of meals, ironing and washing of uniforms and clothing, the cleaning of the common areas of space, and bedding services in separate cabins are provided.


Specialized ships include personnel carriers, food, and light materials. Also, fire boats, towing vessels, and barges are available so large structures can be maintained and transported.

Safety for the facilities affected and personnel is assured due to rigorous inspections of vital operating variables about operations.


All facilities, platforms, ships and equipment are kept up to speed through modernization and engineering procedures to maximize efficiency and safety. The platforms and offshore installations are prefabricated so assembly requires a minimum of guesswork and innovation. All of the platforms and installations can be moved and repositioned at a moment’s notice in order to provide the very best service.

Cotemar considers itself a sustainable company which means a continued commitment to the welfare and development of customers, workers, and the people involved so that the highest of expectations are met. Cotemar made the decision to establish the Program of Corporate Social Responsibility was set in place. This program documents and integrates actions that are taken so that intentional good practices are developed and carried out.

Another program designed by Cotemar is the “He Works Program.” This initiative has emphasized the training and development of its employees and their families through various workshops, training, and further education at national and international universities. The more education employees have about their jobs and their control over their future, the better employees they become.

Cotemar provides services to the offshore drilling community that would be next to impossible to provide for themselves. Cotemar actually can offer the service in which they specialize very conveniently to the customer. Cotemar fills a vital space where its services are needed, and they do so very well.


How Social Media Can Boost The Reputation Of Your Business

Social media is a new and interactive way through which businesses can connect with their customers. There are many offerings and opportunities that are shared through social media sites that a business can take advantage of. If you want to reach the most number of customers and potential buyers, then social media marketing is the best way to implement the ideal. It is also cheaper to market a business through social sites than through traditional media.

However, these benefits also come with some challenges that include the chances of losing business due to issues with reputation. The reason every business needs to work on its reputation is to get rid of information that could paint it in bad light before the market. It may sound challenging but getting the right tools and procedures to deal with the pressure that comes with bad mentions is necessary for a business to survive. Social media can stir growth if used well to build the reputation of a business.

Coupons and offers

Apart from sharing information about your business, you should offer the audience a reason to smile and engage more with the business. Such an idea can be channeled through coupons and offers that allow users to win prizes whenever they participate in a campaign. To popularize the campaign, you can create a hashtag that helps people to get details easily about the offers. Making customers to feel part of the success the business enjoys will work to attract more buyers.

Engage the audience through Q&A sessions

Occasionally, organize Q and A sessions where people can share their views about your business. Allow them to ask the things they don’t know about your products and make sure to reply promptly.

This strategy of creating a conversation allows many more to join in the session and you will have created traffic to your page that will be useful in days to come when marketing some products. While at it, be sociable and if possible have some fun with your customers through sharing of interesting comments and replies that will fascinate them even more to visit the page regularly.