While innovations in technology have enhanced the importance of visual images in the everyday lives of people by allowing us to see nearly every aspect of our world rather than just hear or read about them, it’s important to remember that many computers and other technological devices that convey this visual information are not actually able to independently recognize these images. For years, their job has been to display them.
That’s all changing, though, with the arrival of image recognition software.
At its core, image recognition software deals with innovations in technology that allow computer devices to analyze an image and relay relevant information to the user. What used to require thousands of lines of code can now be done with a photo. It’s an innovation that is changing the way developers look at the capabilities of computers.
It’s also changing the way that we shop. A subset of image recognition called product recognition is being explored by companies that believe the future of shopping lies in the ability to use images to convey your needs to a computer. One such company is Slyce (http://slyce.it) whose revolutionary image recognition software has allowed businesses to easily incorporate production recognition software into their websites. Thanks to companies like Slyce, users are now able to see an object, take a picture and let their device lead them to exactly where to find it.
But that’s just the start. Similar software is also being used for things such as barcode systemization, coupon uploading, and deal finding. Retailers who just a few years ago had never heard of this technology are now finding new ways to use it in order to enhance the shopping experience, and they are finding them nearly every day.
While the rapid growth rate of this technology makes it difficult to predict just how far it will go, the one thing that is becoming clear is that image and product recognition will one day lead to a world in which shoppers will no longer find it necessary to ask questions like “Where did you get that?” Instead, they will be able to pick up their phones, grab an image of the item and know not only where to get it, but who has the best deals for it.
For manufacturers, this means nearly instantaneous brand recognition. For retailers, it opens up a whole new world of organic advertising. For the average consumer, however, it means never again having to miss out on an item you desire most simply because you’re unsure where to get it.