Lime Crime has pretty much dominated the Instagram scene, as reported by PR Newswire. The cutting-edge makeup company recently reached the mark of more than 2 million followers on Instagram. What makes this accomplishment even more impressive is that Lime Crime has not been around for decades and is considered almost an overnight sensation by experts in the beauty industry. It is almost common sense why Lime Crime has been so successful in accumulating a massive customer following on the Internet. Unlike some of its competitors in the beauty industry, Lime Crime actually interacts with its followers and genuinely wants to hear what they have to say. While this may not seem like a novel concept, most other cosmetic companies today use Instagram and Facebook as ways to simply push their new products on customers and try to drive up sales by bombarding them with commercial posts. Lime Crime never considered itself much of a competitor anyway, especially since the company is based on the principle of standing out in a crowd based on your own individuality. Lime Crime continues to have phenomenal success just by doing its own thing and not paying attention to what other companies think they need to do to increase sales and target new customers.
Doe Deere is the founder and creative mastermind behind Lime Crime‘s amazing success. Before founding Lime Crime, Deere was very involved in the fashion industry and made her own success by designing and selling unique clothes online. One look at Deere’s designs and you will instantly understand why she is able to stand out is a sea of sameness. She is certainly not afraid to use bright, intense color along with funky, fresh patterns to express herself and just have fun with putting on an outfit, all of which is highlighted on her blog ILoveLimeCrime.com.
For Deere, makeup has always just been another way to express her awesome personality. She does not think that women need to hide behind layers of makeup to conceal things on their face. She would rather women enjoy the process of picking out and putting on makeup when they feel like having fun with it.